What’s happening in the Emerging Technology Space and the Impact of Cloud of Businesses
By: Claus Mortensen

As with any over-hyped and over-publicised emerging technology space, dubious information gets repeated many times to the extent it is considered fact. Let’s burst some bubbles, shall we? Claus started by explaining on what are the New Internet-based Business Model vs the Old Model.

New Business Model

The Digital Marketplace (Web1.0, 2.0 Social Media)

Alibabas
Amazons
EBays
Online Portal
Yahoos
Skypes
YouTube

Old Business Model

Yellow Pages
Retailers
Printed Dailies
Cable Operators
Telcos
TV/Radio

What are Cloud Services?
Consumer and business products delivered and consumed in real-time in the Internet.

-Cloud Application
-Cloud Collaboration
-Cloud Storage
-Cloud Platforms
-Cloud IT Management
-Cloud Services/Processing

Why IT Cloud Services?
-Easy/fast to deploy
-Pay only for what you use
-Offers the latest functionality

52% of Asian companies are considering cloud services. Costs and budget issues are driving factors.

The IT Portfolio: What’s Moving First?

Gotta cater security concerns to some of the countries like China, India (they do not want their Data Centre to reside elsewhere)

If you are a start-up, you do not want to spend money on IT, you would want to be spending for human resource etc.

Certain places in Malaysia still do not have broadband services – effect uptake of internet. True enough!

Application is where the big money is…

With the economic crisis, by 2012, more people are turning towards Cloud Computing.

`How do enterprises make money from Web2.0?’
They don’t. Wrong question to ask, really. Web2.0 is not about money-making. It’s just a tool.

Web2.0 is Dead! Long Live ACCR (Advance Customer Care Retention)

What is ACCR?

- Sales Force Mgmt
- Customer Analytic
- Data Mining
- CRM
- Enterprise Search
- Contact Centre Mgmt
- New Media Agencies

ACCR integrates process & technology

The End-User Demand
1) Highly fragmented age group
2) Fewer than half prefer `traditional’ means of contacts eg: email, phone
3) 50% prefer Internet-based ways
4) Language & expertise
5) Up to 20% are already lost

Customers need choice
-Choice important for companies to reach their customers

~ Web2.0 is not Dead – BUT maturing

It is just another toll in your toolbox. But the core is, to incorporate this; an enterprise has to delegate and less control over data.